Form
It is a realist narrative which tackles real life situations and it is a music video (and a song) which is linked towards life. One can also say that it is also stand alone as in some parts it is showing different people with different cultures and believes which gives the idea that whoever we are and where we come from we walk together the same 'thing' called life and facing the same situations in our everyday life.
It is a realist narrative which tackles real life situations and it is a music video (and a song) which is linked towards life. One can also say that it is also stand alone as in some parts it is showing different people with different cultures and believes which gives the idea that whoever we are and where we come from we walk together the same 'thing' called life and facing the same situations in our everyday life.
Style: Very commercial indeed. The shots where the owl appears throughout some parts of the video can be so effective and most probably it's the first thing that the viewers notices. It is also kind of dramatic in a certain way.
Codes & Conventions: The visuals compared to the song and the emotion in the voice of singer. This combination builds up the whole and message is being delivered crystal clear.
Techniques Used: When there is featured a lot of different faces (showing different cultures) they are shown as jump cuts (but done on purpose) edited a camera flash look alike effect to combine with it.
Techniques
Hidden or Clear Messages: As I already stated before the whole message throughout this music video is being delivered in a clear and understandable way. It is surely adapted with the song in which they are both influenced from social affairs happening around us. It is also passing a message of diversity. Showing that each individual is unique and also letting us recognizing our individual differences as in race, ethnicity, gender, sexual orientation, socio-economic status, age, physical abilities, religious and politic beliefs or other ideologies.
Emotional Response: It gives the viewer a solution to a problem response in a way as it is giving the message of ''Walk With Me'' even if I have different religious beliefs for an example. There is also the concern and compassion impact on the viewer - that is automatically! There is the self-perception and social position. These two responses are quite obvious in this particular music video as that is the whole meaning and concept of it all.
Asssociation: One can automatically associate the different people with different orientations featured with either the song or with the band, in this case, Airport Impressions. Another association of this video can be with the shots of owl shown in the beginning of the video and nearly at the end.
Celebrity Endorsement: Since it is a music video of a stablized maltese band there is obviously the celebrity endorsement element which is the band itself!
Characteristics
When it comes for the brand identity it is shown from the colours which are quite warm and easy for the eye. The music video has also got a life style appeal.
Techniques Used: When there is featured a lot of different faces (showing different cultures) they are shown as jump cuts (but done on purpose) edited a camera flash look alike effect to combine with it.
Techniques
Hidden or Clear Messages: As I already stated before the whole message throughout this music video is being delivered in a clear and understandable way. It is surely adapted with the song in which they are both influenced from social affairs happening around us. It is also passing a message of diversity. Showing that each individual is unique and also letting us recognizing our individual differences as in race, ethnicity, gender, sexual orientation, socio-economic status, age, physical abilities, religious and politic beliefs or other ideologies.
Emotional Response: It gives the viewer a solution to a problem response in a way as it is giving the message of ''Walk With Me'' even if I have different religious beliefs for an example. There is also the concern and compassion impact on the viewer - that is automatically! There is the self-perception and social position. These two responses are quite obvious in this particular music video as that is the whole meaning and concept of it all.
Asssociation: One can automatically associate the different people with different orientations featured with either the song or with the band, in this case, Airport Impressions. Another association of this video can be with the shots of owl shown in the beginning of the video and nearly at the end.
Celebrity Endorsement: Since it is a music video of a stablized maltese band there is obviously the celebrity endorsement element which is the band itself!
Characteristics
When it comes for the brand identity it is shown from the colours which are quite warm and easy for the eye. The music video has also got a life style appeal.
