Product Proposal

My product is The Definitive Guitar Handbook

Author(s): Rusty Cutchin (Editor), Paco Pena (Editor)

Publisher: Flame Tree Publishing (1st Jan '09)

http://www.flametreepublishing.com/

What are the benefits that it offers?

For anyone who wants to get to grips with playing the guitar. Practicle advices, guides, tips, step-by-step.

Its Unique Selling Propostion (USP) is:

It's going to improve your guitar skills.

Getting to know better your guitar and extending your knowledge on guitar gods (such as Jimi Hendrix, Jimmy Page, David Gilmour, Brian May, Steve Vai... etc). Knowing different music genres (acoustic and electric, rock, blues, jazz, country and folk)

What are its advantages over other similar products?

Fantastic reference source. Easy to understand step-by-step handbook.

What are its disadvantages over other similar products?

There are many other books based on this same topic.

Does brand identity come into play?

Can be bought from online:

http://www.amazon.com/Definitive-Guitar-Handbook-Comprehensive-Acoustic/dp/1847863914

http://www.flipkart.com/definitive-guitar-handbook-rusty-cutchin-book-1847863914

How does its Lifestyle Appeal come into play to its target audience?

Anyone who is interested into the world of music and guitars.